BlinkOps
Brand Guidelines
Our brand reflects who we are: an agentic security automation company bringing clarity, control, and confidence to security operations.
This page outlines the core elements of our brand identity and provides access to official assets and usage standards. Partners, collaborators, and media teams can use these guidelines to ensure brand alignment across all BlinkOps-related materials.
Brand Usage Basics
A few quick standards to help you use the BlinkOps brand correctly, whether you're referencing us in content or creating co-branded assets.
Naming
Use BlinkOps to refer to the company. Use Blink to refer to the product.
Examples:
- BlinkOps is transforming security automation.
- Blink lets teams automate workflows in minutes.
Colors
Use our core brand colors in any co-branded or externally visible assets.
Primary colors:
Typography
BlinkOps uses clean, modern typefaces that reflect our technical and approachable tone.
- Headings: Articulat CF
- Body and UI: Nacelle
- Fallback (Docs, web): Inter
Logo Usage
Our visual identity includes a logomark (robot assistant), a wordmark, and approved lockups for combined use. These assets represent the intelligence and approachability that define our platform.
- Logomark
Ideal for favicon, app icons, or when Blink has already been visually established. - Wordmark
Primary identifier, used for clear brand recognition. - Combination Lockups
Available in both inline and stacked formats for flexibility across layouts.
Note:
- Always maintain proper clear space
- Minimum sizes: 32px (logomark), 44px (wordmark), 25–30px (lockups)
- Do not alter proportions, spacing, or colors
Downloads
Brand Guidelines
Full documentation of our logos, color palette, typography, and brand usage standards.
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Fonts
Includes Articulat CF, Nacelle, and Inter. Please check font license terms before use.
Visual Elements
Includes Blink Robot illustrations, honeycomb patterns, workflow graphics, and icon set.
Looking for Product Docs?
If you're implementing BlinkOps or need technical guidance on the platform, visit our product documentation hub.
Visit the Docs
Proper Use & Contact
Use these guidelines to ensure consistency and brand integrity across all placements.
If you're unsure whether your usage is appropriate or need help applying BlinkOps branding, please reach out.
Brand & Media Inquiries
Jessica Marie, PR & Communications
jessica@getblinkops.com